the aveda difference
Why Aveda?
When you attend an Aveda Institute, you are getting more than a standard beauty service. The Aveda brand represents a point of view, a vision for the world—and we are proud to bring the ethos of sustainability, responsibility, and connection to how we teach and launch individuals into the industry.
Where We Come From
Born from the healing traditions of Indian Ayurveda, Aveda Arts & Sciences Institutes’ holistic approach centers around a natural balance between physical and mental well-being. Aveda, which means “knowledge of the whole,” was founded in 1978 by celebrated stylist Horst Rechelbacher. After struggling with the effects of burnout in the midst of his successful salon career, Horst found healing through herbal remedies, yoga, and meditation.
Aiming to improve the lives of fellow stylists and clients, Horst created the Aveda brand with the mission of combining physical wellness and beauty with inner healing. Today, Aveda’s globally recognized line of plant-based products, hair and spa services, and educational facilities promote the values of personal care and environmental responsibility.
the aveda mission
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
What We Stand For
We believe in treating ourselves, each other, and the planet with care and respect. Aveda Arts & Sciences Institutes are dedicated to providing environmentally responsible products and services to promote inner wellness. With sustainability at the forefront of our mission, we find inspiration in nature as we cherish, protect, and emulate the lessons from the world around us.
the aveda Vision
Connecting beauty, environment, and well-being.
#AVEDAARTS
