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The Aveda Difference
Being AVEDA means being environmentally conscious. The Aveda brand takes pride in being 100% vegan, leaping bunny approved, and cruelty-free with 90%+ naturally derived hair care products.

Aveda Moments of Wellness
Creativity, customizable color, wellness and relaxation, and head-to-toe care come together for an experience you’ll find only at an Aveda Arts & Sciences Institute.

100% Vegan, Always
Sustainability is in our DNA, and it is our ambition to be the pinnacle of natural, clean, safe, high performance hair care and the destination for the conscious consumer.

Knowledge of the Whole
Aveda, meaning “knowledge of the whole”, was founded by worldclass stylist Horst Rechelbacher with the goal of creating naturally-derived products that would be good for beauty professionals, their guests, and for the Earth.

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